Magic Shop

Apple employees help sell $4,000 worth of product per square foot per month. When employees become sharers of information, instead of sellers of products, customers respond. […] Gap started employee orientation on the wrong foot by showing us a video about the perils of employee theft. Starbucks handed out Orwellian handbooks telling us to “Be Authentic.” Such approaches produce cynicism and engender a fake sense of belonging, if any at all. Apple treated us like adults.

They know how to do things right. (via)