I was linked to this article via Andy Rutledge.
I'm going to use Seth's own words here -
I'm going to go out on a limb and beg you not to create a 'good enough website'. There are more than a billion pages on the web. Surely it can do without mediocrity? If your organization can't build a website that you all agree can serve as a great extension of your brand, you need to stop right now and find a new job.
Leave it to the designers. Your website is an extension of your brand, your philosophy. A cheap knockoff will NOT suffice, especially when your competition is just one click away.
What's the point in building yet another average site when there are billions of others out there? Does your business value unique selling points? Wouldn't your business want to be cutting edge and above the competition? Don't you want to make a difference with your brand?
And again, it's not about the font, colour and layout (although all those are important). It's about building a site that is an extension of your philosophy, what differentiates you from your competitors. It's about writing content that pulls readers in effortlessly, compelling them to experience the offline brand. It's about organising your content into logical, easy to access menus. It's about making your ideas shine through the use of semantic markup, so that blind users can still get your message.
Sure, create another mediocre site. Go ahead.
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